adv

Digital Domain to open VR theaters in China

Hong Kong based digital effects and virtual reality (VR) company Digital Domain Holdings has teamed up with Poly Capital and Hony Capital to open VR theaters in China.

The companies have established Digital Domain Space Beijing to fulfill the goal of installing VR theaters inside and outside of cinemas.

Moviegoers will be able to take virtual tours of the latest VR technologies while waiting for movies to start Digital Domain aims to create VR content offering total immersion experiences. The company has designed ergonomic facilities and advanced visual and audio equipment to achieve this immersion and prevent the dizziness associated with 360 degree experiences.

The theaters will provide  Digital Domain’s signature series, Monkey King, Micro Giant and Legend of the Naga Pearls, as well as additional VR content and games. These VR experiences will also create opportunities for product and advertising placement.

“Digital Domain Space is a real milestone of Digital Domain’s business, symbolizing our specialisation and strengths of creation on VR content, which are being expanded to offline platforms,” Digital Domain CEO Daniel Seah said.

“The upcoming grand opening of VR theaters indicates Digital Domain is progressively building and expanding the VR industry, especially from online to offline, direct consumer platforms.”

Digital Domain has created special effects for blockbuster movies including Titanic, the Curious Case of Benjamin Buttons, Furious 7 and Deadpool.