Gemalto will supply China Mobile with its LinqUS On-Demand Connectivity (ODC) Subscription Management solution and the GSMA compliant Embedded SIMs (eSIMs) for the project.
Under the solution being developed, using the China Mobile network, a new subscription profile can be securely provisioned in any cars equipped with embedded SIM. End users will be able to enjoy "in-car" connected services throughout the lifecycle of the car, such as infotainment, navigation support, safety or vehicle diagnostic capabilities.
The internet of things is one of the most important growth drivers as China Mobile transforms from being a mobile network operator to becoming a digital service provider.
"Today, Gemalto has deployed more than 20 On-Demand Connectivity solutions, and has executed at least 300 over-the-air (OTA) deployments around the globe," said Suzanne Tong-Li, president of Greater China & Korea at Gemalto.
“We also have the largest portfolio of M2M and IoT solutions and services, including eSIM, which are compliant with the latest GSMA specifications.”
The connected car market is projected to be worth $130 billion by 2021. In the meantime, buyers are increasingly looking at value-added services as an important criterion when choosing a new ride, and fuss-free and high-quality connectivity will be an area of interest in years to come.
China sold 24.6 million cars in 2015, and became the largest car market in the world. In such a competitive climate, automotive makers will have to innovate in all aspects in order to distinguish themselves from the pack.