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HK Disneyland guests don Iron Man armor using motion capture

Fuji Xerox marketing director Jon Chung tries out Iron Man armourHong Kong Disneyland Resort today announced a corporate alliance relationship with Fuji Xerox (Hong Kong) to enable park guests to virtually wear superhero Iron Man's armor, using motion capture.

With the use of interactive motion-sensing technology at the new interactive attraction, "Become Iron Man" at "The Stark Expo", Hong Kong Disneyland guests can experience the various functions of the Iron Man armor while fighting villains and zipping through streets closely resembling Hong Kong.

Guests can also take home a special memento package featuring a digital photo collage of their adventure, as well as a digital download of a 35-second video of their 'transformation.'

The newly announced corporate alliance reinforces the longstanding business between Fuji Xerox (Hong Kong) and Hong Kong Disneyland Resort. Fuji Xerox (Hong Kong) has been providing Total Output Management Solutions services to the resort since 2008.

"We are delighted to elevate our long-term technology supplier Fuji Xerox (Hong Kong) to a corporate alliance partner of Become Iron Man at The Stark Expo," said Ivan Lee, director, Corporate Alliances of Hong Kong Disneyland Resort. "Our corporate alliance team is always looking to explore the business potential with our existing service providers in order to enrich our offering to guests. This corporate alliance is a terrific example of the team cultivating the relationship with Fuji Xerox (Hong Kong) beyond their function to create the magical and heroic interactive experience with Iron Man."

"It is our greatest pleasure to work closer with Hong Kong Disneyland Resort, a world-class tourist destination in the region, to create happiness and excitement for guests with our cutting-edge technology in information and communication," said Jon Chung, marketing director of Fuji Xerox (Hong Kong).