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HPE unveiled new Proliant Gen 10 servers in HK

HP Enterprise (HPE) has announced the availability in Hong Kong of its new Proliant Gen 10 servers, which are distinguished from their predecessors by having security built into them at the silicon level.

“Fundamentally, it revolves around securing the very first pieces of code that gets executed inside a computer system,” said Keith McAuliffe, vice president and chief technologist of HPE Servers Global Business Unit, at the product unveiling in Hong Kong last week.

Quoting industry statistics, HPE said there are over 700 million cyberattacks worldwide every 24 hours and more than 50% of these security breaches occur inside a company’s firewall at the firmware level.

With its new series of Proliant servers, the company claims to be the first to respond to this market challenge by developing what it calls the “silicon root of trust” – a unique link between the custom HPE silicon and the HPE Integrated Lights Out (iLO) – to ensure servers do not execute compromised firmware code.

Difficult to detect

Patrick Moorhead, president and principal analyst at Moor Insights & Strategy noted in a press statement: “A security breach in firmware is one of the most difficult to detect but can be one of the most damaging. Unfortunately, firmware is often overlooked in C-suite conversations about data center security, and cybercriminals are targeting this as a new attack surface.”

He has this to say about the new Proliant Gen 10 servers: “While many servers have some level of hardware security already built-in, HPE is creating firmware security tied with its custom-made silicon to help customers protect against these malicious attacks.”

In HPE’s latest server offering, security is drilled directly into the iLO chip to create an immutable fingerprint in the silicon. This prevents the servers from booting up unless the firmware matches this fingerprint.

HPE's silicon root of trust protection includes state-of the-art encryption and breach detection technologies and is complemented by HPE supply chain security and HPE Pointnext security and protection services.

“Building this firmware security directly into the silicon provides the ultimate protection against firmware attacks, as well as the ability to recover the essential server firmware automatically,” said McAuliffe.

Pay-as-you-go options

HPE offers Hong Kong customers more economic control with its new servers by providing them the flexibility to choose whether to pay for the IT solution as a monthly operating expense or a capital expense.

Furthermore, the IT vendor provides consumption-based IT payment models that delivers the tangible business outcomes customers need – whether it’s cash flow improvement, accelerated deployment or cost-effective capacity management.

“HPE Flexible Capacity changes the way customers consume IT to align with actual business needs,” said Michael Yu, general manager, HPE Pointnext, Hong Kong. “By paying only for what they use and leveraging an on-site buffer to scale up or down on demand, customers can save money by eliminating overprovisioning.”