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Time Warner HBO, Hallmark Cards handle peak loads on IaaS

Unpublished
Cloud computing should pave the way for greater enterprise IT outsourcing. Yet, for all its well-documented economic, competitive and productivity benefits, many organizations have so far held back from jumping on the bandwagon, especially in deploying mission-critical applications.
 

Mission-critical apps on cloud

Concerns around security as well as regulatory compliance have been major hurdles. The existence of standards like the ISO 27002, SAS 70 and SSAE 16 Type I have not given end-user organizations a high level of assurance or confidence in the service that they are buying. Yet, the perception that cloud computing is less mission-critical may be unfounded.

"Historically, [scalability] always been one of the reasons for over-engineering and under-utilizing."

 

-- Mark Smith, managing director for Asia at Savvis

 
“It is increasingly difficult for IT organizations to support effectively the demands of business in an agile and cost-effective way on a global basis,” said Mark Smith, managing director for Asia at Savvis, a CenturyLink company and provider of enterprise cloud services. “The technologies of the cloud and [our] ability to support mission-critical enterprise applications in the cloud have really improved in terms of security and reliability and quality of SLAs.
 
“There’s been a lot of discussion around the ability of enterprise-grade cloud, to support mission-critical applications. Typically, we don’t see a lot of migration. It’s new applications that enterprises bring on board. That’s a very interesting more recent trend.”
 
Indeed, Savvis is supporting mission-critical applications like payroll and procurement systems, Web services such as online storefronts, and e-ticketing systems in the cloud for many airlines and blue-chip companies.
 
“Companies are now consuming Infrastructure-as-a-Service,” said Ben Williams, regional lead solutions architect for Asia at Savvis. “That offers a lot more flexibility, agility and scalability than three or four years ago. That’s partly driven by the financial climate, pushing companies to [outsource their infrastructure to a company like Savvis instead of building their own].”
 
 
The SSAE 16 Type II examination means that an independent service auditor has formally evaluated and issued an opinion on the description of selected Savvis systems and the suitability of the design and operating effectiveness of applicable controls.
 
The SOC 1 examination assesses controls at service organizations that are relevant to user entities' internal controls over their financial reporting. The SSAEs or attest standards enable Savvis to report on subject matter other than financial statements such as controls related to managed security services, change management, service delivery, support services, environmental services, logical and physical security, managed hosting services and managed storage and backup services.
 

Extension of organization

SLAs and certifications aside, organizations get more out of their cloud service providers by allowing them to be an extension of the organization rather than just a supplier or vendor. “One important step in the process of delivering services is the whole design process for implementation,” Smith said. “We work closely with the organization to work through the design of what [the cloud service should be].
 
“When we go to a cloud model, it changes a lot of ways the responsibilities of the IT department in the enterprise. Negotiating with and managing partners and suppliers like Savvis becomes a very critical role, which may not have been the case in the past when they do most of the work in-house.”
 
Combining cloud computing with very reliable managed network and managed services, such as disaster recovery, in a specific location offers opportunities to expand geographically as well.
 

Over-engineering or under-utilizing

Another key factor for IT systems is scalability or the ability to handle peak loads. “Historically, that’s always been one of the reasons for over-engineering and under-utilizing,” said Smith. “We offer the capability to scale up quickly and meet unexpected peak requirements.”
 

"Being down for even a short period of time during these critical peak periods not only will cost us significant revenues, but had the potential to hurt our brand.”

 

-- Greg Fay, director of technology at Hallmark Digital

Smith cited the example of Time Warner HBO, which launched its online streaming video service HBO Go hosted by Savvis. “They initially expected 50,000 plus users but they hit a million users,” said Smith “So, our ability to quickly scale up to that unexpected requirement is a perfect case study in terms of benefits of cloud.”
 
Savvis also provides managed infrastructure and professional services to support the IT operations of Hallmark Cards Inc.’s e-card service, which experiences surges in traffic during important holidays like Christmas, Valentine’s Day and Mother’s Day. In addition to keeping the Hallmark.com site up during huge traffic spikes experienced during critical business periods, Savvis is helping to support Hallmark Digital’s new online products and services with a high-performing and scalable platform.
 
“Being down for even a short period of time during these critical peak periods not only will cost us significant revenues, but had the potential to hurt our brand,” said Greg Fay, director of technology at Hallmark Digital.
 
Since Hallmark chose Savvis, it has been well served by Savvis’ data centers, full range of managed services beyond straight co-location, and -- most critically -- superior service level agreements that ensured its sites would stay up even during the highest-volume periods.
 
Another major benefit has been transparency into IT operations. “We’d never before had much insight into our environment, which made things difficult from an operational standpoint,” said Cindy Berry, IT architect at Hallmark. “Today, whenever we have a question about any component in our infrastructure, or any aspect of the Savvis service, we can either look online or pick up the phone and talk to a live person. And the support we receive is just excellent.”
 

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